C A S E    S T U D Y

Marketing and Promotions Company

CardEx Partners with a Marketing Company to Create a Cost Effective Employee Expense Program

THE CLIENT

A national Event Marketing and Promotion Agency

THE CHALLENGE                              

The client was in search of a solution to provide safe and easy product promotion funds to its independent promoters. The promoters and spokespeople were located throughout the United States. The client required a program that would quickly provide funds to the promoters and also monitor their expenses. The independent promoter’s job consisted of promoting alcoholic beverages in stores, bars, and nightclubs. The promoters needed to have money to purchase products for consumers as samples in order to entice them to purchase the products.  Since the promoters had 10 product campaigns within a weekend, they needed enough funds to carry out their promotions. The promoters also needed a way to track their time, their location, and confirm that they were purchasing the correct products to promote. 

THE SOLUTION

CardEx created an expense program that would give the client detailed reports to confirm that the promoters were using the funds properly.  These reports displayed the time the promoter began working (i.e. the time stamp of their first transaction), the location the transactions were processed (Merchant Name, City, State, Merchant ID and Category), and the transaction amount. The client transferred funds to CardEx on a weekly basis.  To keep the promotions in order, two separate prepaid debit cards were given to the promoters. One prepaid debit card was loaded with $300.00 to be used specifically for bars and nightclub product promotions. The second prepaid debit card was loaded with $125.00 and was specifically for in-store promotions. 

THE RESULT                     

CardEx solution, a reloadable prepaid MasterCard, was quick, convenient, and easy to manage. An existing CardEx design was used in order to expedite the program launch and reduce the cost, however; each card was personalized with the promoter’s name and subsequently mailed directly to them. This program began in 2007 with 50 independent promoters and resulted in a total of $440,000 in funding from the client. The CardEx MasterCard Expense Program gave the client the security and flexibility to launch and manage several successful promotions in the subsequent years.