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General Questions
Q: What is the CardEx cash card Program?
A: The CardEx cash card Program
provides financial institutions and retailers, with
a risk-free, cost-effective way to capitalize on the
growing, year-round popularity of prepaid cards. The
Program is a proven, turnkey solution that will enable
your business to offer a value-added service, increase
brand awareness, and add revenue streams. Cash Cards
are reloadable, non-personalized prepaid cards. They
can be used by consumers at millions of locations worldwide
that accept MasterCard
or Visa
debit cards. The cardholders are able to easily manage
their cash flow and the card is a safe, convenient alternative
to carrying cash.
Q:
Who is CardEx?
A: Since 1995, Card Express,
Inc. (CardEx) has been a pioneering presence in prepaid
debit card sales and support with a strong emphasis
on infrastructure and technology innovation.
back to the top

How the cash card Program Works
Q: What is the process to set up a
cash card program?
A: First, you must complete your
CardEx Agreement. Upon executing the Agreement, you
can:
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Set up a "Deposit Fund," an account that you pay
into before you order and begin selling cash cards |
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Place your cash card orders through your assigned
CardEx Account Executive |
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Receive your cards, which arrive to you activated
with zero funds |
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Begin marketing and selling cash cards to consumers |
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Apply funds (post-sale) to the cash cards, based
on consumer specified denominations. You will use
the secure CardEx Portal, which allows you to apply
funds against the existing amount in your Deposit
Fund. |
Q: What is the cost of CardEx cash cards?
A: The cost varies depending
on the number of cards you order. Your Account Executive
will be able to give you the tiered pricing based on
your card needs.
Q:
What features are
included with the price?
A: CardEx cash cards automatically
include these standard services and support features:
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Card activation |
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Card registration |
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Unlimited transactions |
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Unlimited, toll-free customer service (live and
24/7-automated assistance) |
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Web support |
Q:
What is the shipping
and handling charge for my order?
A: There is a shipping
and handling fee of $19.95 per order (for up to 300
cards shipped), which includes express delivery for
one destination. There is an additional $9.95 charge
per 300 cards ordered concurrently. Shipments to multiple
destinations are charged separate shipping and handling
fees per location.
Q:
What card denominations
are available?
A: CardEx cash cards can
be purchased in any amounts ranging from $10 to $500.
Q:
Does the cash card
have a standard design and packaging?
A: Yes, each CardEx cash card
is presented and secured in its own card carrier. Cards
are available in a variety of attractive designs, and
for your convenience, all the latest designs are featured
in our GiftCard "gallery" at
www.CardEx.com/Allcards.aspx.
Q:
Can we customize the
cash cards with our corporate logo?
A: Yes, CardEx offers
partial and full customization:
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Partial customization is available for an initial
setup fee of $250 per logo. You must send your logo
in EPS file format to CS3@CardEx.com
for digitization. EPS artwork files contain specific
color information that will help ensure your logo's
image quality when it's professionally printed on
the cash cards. Once you've sent your logo, please
allow 2-3 weeks for approval by the Networks and
for digitization processing. |
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Full customization is also available for an initial
setup fee of $5,000 per design. Once we receive
your artwork files, the full customization process
includes:
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Printing press setup
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Plate setup and plate changes
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Card proofs
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Card proof shipping and handling
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Visa or MasterCard approval for card proof
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Secured card shipment to our fulfillment facility
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Q: What marketing materials are available?
A: cash card sellers will receive
new, professionally designed marketing collateral. These
materials, including posters and "take one" flyers,
will be available at minimal cost. We are also producing
ad slicks, which are perfect for printing your own statement
stuffers and other advertisements.
Q: Do we have to activate the cash cards
when we receive them?
A: No, the cards have zero funds
when shipped. You must apply the purchaser funds to
the card. They must then contact CardEx to activate
and register the card in their name for loss protection
and other AVS benefits. There is no extra charge to
register the cash card online at
www.MyCardEx.com. We suggest that you inform purchasers
to wait 1 business day,to allow for processing their
transaction. When that period elapses, the purchaser
or card recipient can begin using the card.
Q: What is the process for funding
the cash cards?
A: Since all cash cards are delivered
to you with a zero balance, you must fund them after
they are purchased. This involves two easy "before"
and "after" steps:
1. Before the consumer purchase: Prepay (and periodically
replenish)
your CardEx Deposit Fund account.
2. After the consumer purchase: Go online to the CardEx
Portal and
fund each card purchase against the amount in
your Deposit Fund.
Q: How long does it take before the
cards are funded?
A: Funding is very fast - taking
approximately 30 minutes. Most CardEx resellers prefer
to set aside a few minutes, at the close of business,
to visit the CardEx Portal and fund each cash card they've
sold throughout the day. We recommend that you inform
consumers, at the time of purchase, that cards will
be available for use within one 1 business day. This
will manage their expectations, while allowing your
employees time to complete the funding process.
Q:Can the non-personalized card be
re-loaded with additional funds after the initial purchase?
A: Yes, the non-personalized
card can be re-loaded up to 3 times after the initial
load. In order to add additional funds to the non-personalized
card, the cardholder must activate and register the
card as described in a later question.
Q: How does the cardholder replace
the non-personalized card they purchased with a personalized
card that can be reloaded multiple times?
A: When the cardholder calls
the CardEx Customer Service area or goes to the web
site to activate and register the original card, the
cardholder information will be obtained and the cardholder
can request a personalized card (the Replacement Card
fee will be charged) if they choose. Upon receipt of
the new, personalized card, the cardholder will call
Customer Service or visit the web site to activate the
new card. At that time the funds remaining on the first
card will be transferred to the second, personalized
card and the original non-personalized card will be
closed.
Q: How does the cardholder add additional
funds to the personalized cash card?
A: The cardholder can add more
funds to their personalized cash card several ways:
1. The cardholder can return to your location
with additional money to load onto the card. As a reseller,
you simply apply those new funds in the same manner
as the original purchase.
2. The cardholder can call Customer Service at +1.888.801.3770
to speak with a Customer and use either a debit
or credit card to apply additional funds to their card.
3. The cardholder can visit www.MyCardEx.com
and via the menu add funds onto their card using either
a debit or credit card.
Q: What networks are available?
A: CardEx works in cooperation
with MasterCard and Visa networks. Each cash card is
MasterCard or Visa-branded with logos signifying their
acceptance at millions of locations worldwide.
Q: When do cash cards expire?
A: CardEx Non-Personalized cash cards
are marketed with six month expiration dates. If the
card expires, the card recipient can request a new card
for a small fee. Personalized cash cards are marketed
with a 12 month expiration date.
Q: What risks do we assume in this
program?
A: The only risks you incur through
the CardEx cash card Program are the original card fees,
which are lost if you have unsold cards after 6 months.
By design, the CardEx cash card Program is low-risk with
high reward. It enables your business to capitalize
on the popularity of prepaid debit cards among consumers,
while increasing revenue streams, and potentially, brand
awareness.
Q: Who is responsible for fraud?
A: CardEx assumes all risk and
fraud liability. We understand that sometimes cash cards
are misused by cardholders or that merchant transactions
may be processed inappropriately. Typically, misuse
happens through error, rather than fraud, but in either
event, rest assured that you are protected.
If you suspect or become aware of an instance of card
fraud, please contact CardEx at +1.800.765.2991.
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Using cash cards
Q: Will the consumer's credit history
affect their ability to purchase a cash card?
A: No worries, here. Personal
credit history will not determine eligibility to purchase
a CardEx cash card. cash cards are an excellent tool for
managing personal spending. These cards, which allow
users to replenish the card with more cash, have increasingly
become a way for individuals to practice financial discipline
and utilize prudent spending habits.
Q: How is the cash card registered?
A: The cardholder simply selects
either of these options to register their cash card:
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Visit www.MyCardEx.com.
Click on "Register Card." Enter the 16-digit Card
Number followed by their personal Access Code. Press
the "Register" button, OR |
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Call CardEx Customer Service toll-free at +1.888.801.3770
to speak with a live Customer Service Representative.
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Q: What are the cardholder benefits
of registering the cash card?
A: Registering the CardEx cash card:
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Updates the address associated with the card to
assist in address verification as required by online
merchants and catalog companies |
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Provides the cardholder with loss protection |
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Enables CardEx to contact the cardholder in case
of fraudulent activity |
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Enables the cardholder to discuss the account
with a live CardEx Customer Service Representative |
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Gives the cardholder access to Visa and MasterCard
Rewards online |
Q: What happens if the cardholder needs
to return an item?
A: Each merchant location has
its own return policies and will handle the returns
in the same manner as any other MasterCard or Visa transaction.
They may credit the cash card, provide a cash refund
or issue a store credit.
Q: What if the cash card is ever lost
or stolen?
A: The cardholder must immediately
report a lost or stolen card to Customer Service at
+1.888.801.3770. They can call 24-hours a day, seven
days a week. A replacement card will be sent to the
cardholder, minus a reissue fee that will be deducted
from the card balance. As long as the lost or stolen
card is reported immediately, the cardholder will not
be responsible for any unauthorized charges. Please
remind all customers to review the terms and conditions
that are issued with the card, for additional information.
Q: Can a CardEx cash card be used for
online purchases?
A: Yes, CardEx cash cards can
be used to shop online. When shopping online, cardholders
are eligible for merchant discounts offered through
Visa at www.Visa.com.
MasterCard offers discounts at
www.MasterCard.com.
Q: How can the cardholder check the
cash card balance?
A: That's a good question, because
it's wise to periodically check the account balance.
The cardholder can pick either of these easy ways to
find out their account balance:
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Visit www.MyCardEx.com.
Click on "Card Balance." Enter the 16-digit Account
Number followed by their personal Access Code. Press
the "Check Balance" button, OR
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Call CardEx Customer Service toll-free at +1.888.801.3770.
The cardholder will be connected to our 24/7-automated
service or they can opt out of the automated system
to speak with a live Customer Service Representative. |
Q: Can they track where they have used
their cash card?
A: Yes,here's how they can obtain
their transaction history:
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Visit www.MyCardEx.com.
Click on "Transaction History." Enter the 16 digit
Account Number followed by their personal Access
Code. Press the "View History" button, OR
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Call CardEx Customer Service toll-free
at +1.888.801.3770 to speak with a live Customer
Service Representative. |
Q: Can the cardholder pay their credit
card bills with their cash card?
A: Credit card, utility, or other
companies that accept a debit card as a form of payment
will be able to accept the cash card. Ultimately, using
CardEx debit cards, instead of regular credit cards,
will save you the expense of potentially high credit
card interest or other charges.
Q: Can CardEx cash cards be used at
ATM's or POS terminals?
A: Yes, they can. The card recipient
can call CardEx at +1.888.801.3770 or visit our website
at www.MyCardEx.com
to request a PIN before using the cards at ATM or POS
terminals. The maximum daily cash withdrawal is $300
per day. Additional charges apply for PIN-based transactions
and inquiries.
Q: Can the card recipient perform a
cash advance with their cash card?
A: Yes. However, typically a
cash advance fee of 2% may apply - although this amount
varies by bank. In some cases, cash card users may elect
to call CardEx at +1.888.801.3770 to request a PIN,
and subsequently, withdraw cash from an ATM.
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